Three thousand per cent web traffic increase

On the web page for Open Yard, www.oppetvarv.com , sneak pre-views of what turned out to be the all-new Hallberg-Rassy 57, appeared. Sneak pre-views were shown, step by step, during some days, revealing more and more. There were references from the Instagram and Facebook accounts too. The interest was huge to say the least. Normally there are around 100 visitors per day on this web site, not bad for a boat show that is held in August. When the sneak pre-views were shown, the number of visitors increased by around three thousand per cent!

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