Hallberg-Rassy received the highest overall score of all brands on the market in a big market survey. The survey is carried out by Yacht, Europe’s largest sailing magazine, and has done so for more than ten years. In the latest survey 2 893 people replied, which is a very high figure and that makes the results reliable. Again Hallberg-Rassy gets extraordinary good results. For the first time, there is a conclusion regarding which brand is the overall market leader, and that is Hallberg-Rassy. This market survey was carried out in the fall of 2011.
The best brand overall is concluded to be Hallberg-Rassy
The left row shows ownership and that proves that Hallberg-Rassy's market share has improved significantly during last year.
The right row shows the boat owners buying intention, both new and used. Also that shows an increase for Hallberg-Rassy, who has now climbed up to the number 1 brand as the most desired boat type on the whole market.
Notice that this relates to number of buyers, not value.
This shows the same figures but only for new boats. To the left we can see an even larger increase of market share for Hallberg-Rassy in new boat ownership.
To the right, the intention to buy a new Hallberg-Rassy is even higher, climbing up to number 1 on the whole market for new boats.
Notice that this relates to number of buyers, not value.
"Besitz" is current ownership of new boats, "Neukaufabsicht" means intention to buy a new boat.
This shows the same figures but only for used boats. Also here a big increase for Hallberg-Rassy, climbing up to number one as the most desired used boat on the market.
"Besitz" means current ownership of boats bought used. "Gebrauchtkaufabsicht" means intention to buy used.
Notice that this relates to number of buyers, not value.
Hallberg-Rassy gets very high and stable figures over the years.
baut Schiffe mit hoher Zuverlässigkeit means
Build boats with high reliability
gute Verarbeitung means Good finish
hohe Qualität means High quality
schöne Optik means good looks
modern/fortschrittlich means modern/innovative
traditionell/klassich means traditional/classical
bieten einen guten Service means Offers good service
gutes Preis/Leistungsverhältnis means value for money
hoher Wiederverkaufswert means High resale value
ist eine bekannte Werft means Well-known brand
macht gute Werbung means Makes good advertising
besonders langlebig means Long service life
baut sportliche Schiffe means Builds high performance boats
baut Schiffe mit hoher Sicherheit/Seegängigkeit means
Builds boats with high level of security/seagoing abilities
This is the same figures for 2011 but compared to the average on the market
This shows who many said that Hallberg-Rassy is their dream yacht of all categories of boats; cruisers, racers, multihull, daysailors. The lead for Hallberg-Rassy is dramatic.
This shows how many said that Hallberg-Rassy is their dream yacht specifically within cruising boats. The lead for Hallberg-Rassy is even more dramatic.